
THE BOOK HUGGER
The 2024 Kikkerland Design challenge tasked Pratt students to design a product for book lovers for a chance to be sold in Barnes & Nobles stores nationwide. The Book Hugger is a flexible book stand that considers the needs of Barnes & Nobles customers, while maintaining Kikkerland's aesthetic and design philosophy. This design received an academic honorable mention.
MARKET RESEARCH
USER-CENTRIC DESIGN
CONSUMER GOODS

The Book Hugger is a fun book stand that wraps around your book and offers an adjustable design to embrace several sized books or tablets.
The soft padding not only protects your book, but also enhances your reading experience by offering comfort whether you're in bed, on the couch, or enjoying the outdoors.


The Book Hugger ensures a relaxed reading posture while keeping your hands free.

Its flexible design allows you to easily bend and compress it, making it a breeze to carry wherever your reading adventures take you.


